|Store Type |||Jewelry|
|Payment |||Interac, MasterCard, American Express, Visa|
|Getting There |||Bus 6, 24, 25|
|Cross Street |||Yates Street|
|Mon-Fri: 10:30AM-6PM; Sat: 10AM-6PM; Sun: 12PM-5PM|
Profile Last Updated: January 07, 2009
If the name doesn’t give it away, the décor does: Violette Veldor is reminiscent of a Paris boutique. The sexy space features rich wood floors, chandelier lighting, red leather chairs (for men to relax and vet pieces) and a minimalist white background against which the jewelry can shine. Violette Veldor is known for its window displays, which change every couple of weeks and feature the latest and greatest pieces. The sleek shop has also been host to private shopping functions, complete with wine and cheese and live DJs. Shop often to score your invite to the next soiree!
Local Appeal, International Flavour
Chunky, glitzy and dainty — there’s something for everyone at Violette Veldor. The majority of the jewelry is by Canadian designers, with about 80 per cent coming from B.C. artists. On the roster are local designer like Leah Alexandra (who works with gold, silver and semi-precious stones), M Three Designs (who did an exclusive line for Violette, using antique keys plated in gold and silver) and Sugar Lime (a celebrity favourite). The boutique also boasts a handful of international lines, such as New York-based St. Kilda Jewelry and La Vie Parisienne from, you guess it, Paris, which is known for its replicated antique pieces. Violette Veldor strives to have exclusive deals with designers, yet keep its offerings affordable (prices range from $15 to $600), and designers often create custom pieces for Violette shoppers.
The idea for Violette Veldor was born when entrepreneur Erin Weir was visiting Paris. The young woman was charmed by the quaint jewelry boutiques in the Ile Saint-Louis area — each a treasure chest with all kinds of affordable yet unique goodies — and decided to bring a flavour of that shopping experience to Victoria. Weir was also inspired by her grandmother, who once traded antique jewelry. When it opened in the fall of 2005, Violette Veldor filled a gap in the city with quality, affordable jewelry for every occasion.