|Store Type |||Children's Clothing, Men's Clothing, Women's Clothing|
|Payment |||Interac, MasterCard, American Express, Visa|
|Cross Street |||Smithe|
Profile Last Updated: May 26, 2008
Who said comfy clothing needs to be frumpy? Absolutely no one – realizing this, American Apparel has embarked on a mission to sex up the blah reputation of cotton basics. With the controversy generated over their racy advertising, it’s easy to forget that that’s what is actually being sold here – simple, casual attire for men, women, children, babies and even the family dog, all made from 100% cotton.
Casual Sex Appeal
American Apparel’s signature design strategy has been to keep the colours basic. There are no logos and no patterns - solid colours from across the spectrum dominate the retail floor. It’s the cuts that ooze the sex appeal - slimmed down styling with a European edge. A little daring, sure, but using the forgiving cotton fabric, American Apparel’s clothes still manage to look good on a wide range of body types. For those that think ethical consumerism is sexy, it’s good to know that American Apparel’s products are manufactured in unionized, North American factories.
Pushing Back the Cotton Frontiers
One might think that restricting their products to cotton basics would seriously limit what the store has to offer, but American Apparel is all about expanding what cotton does. Beyond track and sweat pants, shorts, t-shirts and tank tops, American Apparel also sells bags, socks, lingerie, bathing suits and more.